Stubbornly Unconventional.

Stubbornly Unconventional.

Stubbornly Unconventional.

Stubbornly Unconventional.

Stubbornly Unconventional.

Gluskin Sheff is one of Canada’s pre-eminent wealth management firms, serving high net worth private clients, estates, trusts and institutional investors.

Gluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms, serving high net worth private clients, estates, trusts and institutional investors.

Gluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms, serving high net worth private clients, estates, trusts and institutional investors.

Gluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms, serving high net worth private clients, estates, trusts and institutional investors.

Gluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms, serving high net worth private clients, estates, trusts and institutional investors.

Would high net-worth prospects respond to advertising? Gluskin Sheff approached Bensimon and asked that one simple question. Bensimon’s Brand Discovery process quickly revealed that Gluskin Sheff is not a typical, conservative wealth management company. They exude personality, sharp wit and a wicked sense of humour. Bensimon reflected this in the ‘Stubbornly Unconventional’ brand position and in their advertising campaign. Business and luxury lifestyle magazines like The Economist, Vanity Fair, The New Yorker, Condé Nast Traveller and Architectural Digest made sure the messages landed in the right hands.

Would high net-worth prospects respond to advertising? Gluskin Sheff approached Bensimon and asked that one simple question. Bensimon’s Brand Discovery process quickly revealed that Gluskin Sheff is not a typical, conservative wealth management company. They exude personality, sharp wit and a wicked sense of humour. Bensimon reflected this in the ‘Stubbornly Unconventional’ brand position and in their advertising campaign. Business and luxury lifestyle magazines like The Economist, Vanity Fair, The New Yorker, Condé Nast Traveller and Architectural Digest made sure the messages landed in the right hands.

Would high net-worth prospects respond to advertising? Gluskin Sheff approached Bensimon and asked that one simple question. Bensimons’s Brand Discovery process quickly revealed that Gluskin Sheff is not a typical, conservative wealth management company. They exude personality, sharp wit and a wicked sense of humour. Bensimon reflected this in the ‘Stubbornly Unconventional’ brand position and in their advertising campaign. Business and luxury lifestyle magazines like The Economist, Vanity Fair, The New Yorker, Condé Nast Traveller and Architectural Digest made sure the messages landed in the right hands.

Would high net-worth prospects respond to advertising? Gluskin Sheff approached Bensimon and asked that one simple question. Bensimon’s Brand Discovery process quickly revealed that Gluskin Sheff is not a typical, conservative wealth management company. They exude personality, sharp wit and a wicked sense of humour. Bensimon reflected this in the ‘Stubbornly Unconventional’ brand position and in their advertising campaign. Business and luxury lifestyle magazines like The Economist, Vanity Fair, The New Yorker, Condé Nast Traveller and Architectural Digest made sure the messages landed in the right hands.

Would high net-worth prospects respond to advertising? Gluskin Sheff approached Bensimon and asked that one simple question. Bensimon’s Brand Discovery process quickly revealed that Gluskin Sheff is not a typical, conservative wealth management company. They exude personality, sharp wit and a wicked sense of humour. Bensimon reflected this in the ‘Stubbornly Unconventional’ brand position and in their advertising campaign. Business and luxury lifestyle magazines like The Economist, Vanity Fair, The New Yorker, Condé Nast Traveller and Architectural Digest made sure the messages landed in the right hands.

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Brand Stewardship

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Brand Stewardship

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Brand Stewardship

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Brand Stewardship

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Brand Stewardship