Gluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms, serving high net worth private clients, estates, trusts and institutional investors.

Gluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms, serving high net worth private clients, estates, trusts and institutional investors.

BRAND POSITION

BRAND POSITION

Would high net-worth prospects respond to advertising? Gluskin Sheff approached BP and asked that one simple question. BP’s Brand Discovery process quickly revealed that Gluskin Sheff is not a typical, conservative wealth management company. They exude personality, sharp wit and a wicked sense of humour. BP reflected this in the ‘Stubbornly Unconventional’ brand position and in their advertising campaign. Business and luxury lifestyle magazines like The Economist, Vanity Fair, The New Yorker, Condé Nast Traveller and Architectural Digest made sure the messages landed in the right hands.

Would high net-worth prospects respond to advertising? Gluskin Sheff approached BP and asked that one simple question. BP’s Brand Discovery process quickly revealed that Gluskin Sheff is not a typical, conservative wealth management company. They exude personality, sharp wit and a wicked sense of humour. BP reflected this in the ‘Stubbornly Unconventional’ brand position and in their advertising campaign. Business and luxury lifestyle magazines like The Economist, Vanity Fair, The New Yorker, Condé Nast Traveller and Architectural Digest made sure the messages landed in the right hands.

Strategic Brand Planning, Media Planning and Buying, Creative Development, Brand Stewardship

Strategic Brand Planning
Media Planning and Buying
Creative Development
Brand Stewardship

David Rosenberg interview - MSNBC Fast Money

David Rosenberg Interview - MSNBC Fast Money