CANADA'S LARGEST
INDEPENDENT INVESTMENT
BANK GOES GLOBAL

CANADA'S LARGEST INDEPENDENT INVESTMENT BANK GOES GLOBAL

Canaccord Genuity

Canaccord Genuity is a full-service
investment bank with operations worldwide.

Canaccord Genuity is a
full-service investment bank
with operations worldwide.

BRAND POSITION

BRAND POSITION

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BRAND STORY

BRAND STORY

After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. BP’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.

After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. BP’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.

ASSIGNMENTS

ASSIGNMENTS

Strategic Brand Planning, Media Planning and Buying, Creative Development, Production, Brand Stewardship

Strategic Brand Planning
Media Planning and Buying
Creative Development
Production
Brand Stewardship

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Website Design

Website Design

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Analyst Research Notes

Analyst Research Notes

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Corporate Holdiday Greeting

Corporate Holdiday Greeting

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Inquiries
hello@bensimon.ca
416 597 9700

Inquiries
hello@bensimon.ca
416 597 9700

Inquiries
hello@bensimon.ca
416 597 9700

Inquiries
hello@bensimon.ca
416 597 9700

© Bensimon Partners 2023

© Bensimon Partners 2019

© Bensimon Partners 2019