Canaccord Genuity is a full-service
investment bank with operations worldwide.

Canaccord Genuity is a
full-service investment bank
with operations worldwide.

BRAND POSITION

BRAND POSITION

BRAND STORY

BRAND STORY

After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. BP’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.

After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. BP’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.

ASSIGNMENTS

ASSIGNMENTS

Strategic Brand Planning, Media Planning and Buying, Creative Development, Production, Brand Stewardship

Strategic Brand Planning
Media Planning and Buying
Creative Development
Production
Brand Stewardship

Website Design

Website Design

Analyst Research Notes

Analyst Research Notes

Corporate Holdiday Greeting

Corporate Holdiday Greeting