BRAND POSITION
BRAND POSITION
BRAND STORY
BRAND STORY
After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. BP’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.
After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. BP’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.
ASSIGNMENTS
ASSIGNMENTS
Strategic Brand Planning, Media Planning and Buying, Creative Development, Production, Brand Stewardship
Strategic Brand Planning
Media Planning and Buying
Creative Development
Production
Brand Stewardship
Website Design
Website Design
Analyst Research Notes
Analyst Research Notes
Corporate Holdiday Greeting
Corporate Holdiday Greeting
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#contact
Inquiries
hello@bensimon.ca
416 597 9700
Inquiries
hello@bensimon.ca
416 597 9700
Inquiries
hello@bensimon.ca
416 597 9700
Inquiries
hello@bensimon.ca
416 597 9700
© Bensimon Partners 2023
© Bensimon Partners 2019
© Bensimon Partners 2019