To us
there are
no foreign markets.

To us
there are
no foreign markets.

To us
there are
no foreign markets.

To us there are
no foreign markets.

To us there are
no foreign markets.

Canaccord Genuity is a full-service investment bank with operations worldwide

Canaccord Genuity is a full-service investment bank with operations worldwide

Canaccord Genuity is a full-service investment bank with operations worldwide

Canaccord Genuity is a full-service investment bank with operations worldwide

Canaccord Genuity is a full-service investment bank with operations worldwide

After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. The Bensimon brand planning work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.

After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. Bensimon’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.

After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. Bensimon’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.

After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. Bensimon’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.

After several global acquisitions, Canaccord Genuity went from being Canada’s largest independent investment bank to a truly global investment bank in no time flat. So they needed a global brand position and advertising to reflect that reality—in no time flat. Bensimon’s Brand Discovery work resulted in a proud, no nonsense brand position squarely aimed at corporate Canada. ‘To us there are no foreign markets’ immediately signaled that CG had arrived on the world stage.

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Production, Brand Stewardship

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Production, Brand Stewardship

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Production, Brand Stewardship

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Production, Brand Stewardship

Assignments Strategic Brand Planning, Media Planning and Buying, Creative Development, Production, Brand Stewardship

Where will your investments
take you?

Where will your
investments
take you?

Where will your
investments
take you?

Where will your
investments
take you?

Where will your
investments
take you?

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm.

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm

Returns include
peace
of mind.

Returns include
peace
of mind.

Returns include
peace
of mind.

Returns include
peace of mind.

Returns include
peace of mind.

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm

Canaccord Genuity Wealth Management is the retail division of Canaccord Genuity. Like its corporate parent, CGWM is a global business with offices in Canada, the UK and Australia. Bensimon’s global brand campaign, aimed at mass affluent retail investors in Canada and the UK, is driven by the creative theme ‘Where will your investments take you?’. The ‘coordinates’ branding is a unique mnemonic device which reinforces that CGWM is a global investment firm.