The Attention Economy is merely a new term for what has always been the most difficult challenge facing those who market goods or services: attention is a resource, and people only have so much of it. Today, more than ever before, attention has become so difficult to capture and hold, people have so little attention to spare, that it has achieved a new level of value as a commodity. At Bensimon Partners, we understand this battle for attention and we are expert in providing our clients with ideas that help them win it.
The Attention Economy is merely a new term for what has always been the most difficult challenge facing those who market goods or services: attention is a resource, and people only have so much of it. Today, more than ever before, attention has become so difficult to capture and hold, people have so little attention to spare, that it has achieved a new level of value as a commodity. At Bensimon Partners, we understand this battle for attention and we are expert in providing our clients with ideas that help them win it.