Attention is under heavy assault. In fact, it is now so difficult to capture and hold attention that attention itself has achieved a new level of value as a commodity – just like wheat, pork bellies and crude oil.

Attention is under heavy assault. In fact, it is now so difficult to capture and hold attention that attention itself has achieved a new level of value as a commodity – just like wheat, pork bellies and crude oil. 

Bensimon Partners is an independent advertising agency with a 15-year track record harnessing creativity as a business tool. We understand the harsh realities of the Attention Economy and provide our clients with ideas that help them win in it. 

Bensimon Partners is an independent advertising agency with a 15-year track record harnessing creativity as a business tool. We understand the harsh realities of the Attention Economy and provide our clients with ideas that help them win in it. 

After all, attention must be earned, not assumed.

After all, attention must be earned, not assumed.