Jewish Family & Child supports the healthy development of individuals, children, families, and communities through prevention, protection, counselling, education and advocacy services, within the context of Jewish values.

Jewish Family & Child supports the healthy development of individuals, children, families, and communities through prevention, protection, counselling, education and advocacy services, within the context of Jewish values.

Known for decades as simply the Jewish ‘child protection agency’, Jewish Family and Child Service was in need of a strategic and creative partner that could help them rebrand the agency and find a meaningful way to tell their largely unknown yet remarkable story. An in-depth BP's Brand Discovery process revealed a surprisingly friendly, upbeat agency culture focused on wellness and preventative counselling. One of BP’s first recommendations was to shorten the agency’s name to simply ‘Jewish Family & Child’. This seemingly small change, removing the impersonal word ‘services’, was aimed at helping the agency project a more personal brand message. BP’s rebrand also included a new visual identity featuring a dynamic, multi-coloured logo and the brand position, ‘Every Step of the Way’, reflecting the involvement of Jewish Family & Child at all life stages.

Known for decades as simply the Jewish ‘child protection agency’, Jewish Family and Child Service was in need of a strategic and creative partner that could help them rebrand the agency and find a meaningful way to tell their largely unknown yet remarkable story. An in-depth BP's Brand Discovery process revealed a surprisingly friendly, upbeat agency culture focused on wellness and preventative counselling. One of BP’s first recommendations was to shorten the agency’s name to simply ‘Jewish Family & Child’. This seemingly small change, removing the impersonal word ‘services’, was aimed at helping the agency project a more personal brand message. BP’s rebrand also included a new visual identity featuring a dynamic, multi-coloured logo and the brand position, ‘Every Step of the Way’, reflecting the involvement of Jewish Family & Child at all life stages.

Strategic Brand Planning, Media Planning, Creative and Design Development

Strategic Brand Planning
Media Planning
Creative and Design Development

Visual Identity

Visual Identity

Print Advertising Campaign

Print Advertising Campaign

Service Brochures

Service Brochures

Newsletters

Newsletters

Annual Fundraising Brochures

Annual Fundraising Brochures

Annual Reports

Annual Reports

'Jewish Folks Telling Jokes' Fundraising Event

'Jewish Folks Telling Jokes' Fundraising Event